6/25/2009 4:30:00 PM
Nokia to convert iTunes files to lift music strategy
Nokia is understood to have developed software that will convert music taken from iTunes into a Nokia friendly format.
The software acts as a spider on a PC, searching and identifying all types of music including tracks downloaded from Apple’s iTunes store, and then converting the tracks into formats suitable for Nokia handsets.
It is hoped the software will address one of the main objections to consumers taking Nokia’s Comes With Music handset range. Retailers have said many people are not interested in Nokia’s service because they already have an iTunes account.