HTC looks to new channels in bid for market share growth

HTC looks to new channels in bid for market share growth

HTC is looking to use its Google Android handsets as leverage to help its expansion into new channels.

The manufacturer believes devices such as the G1, Magic and Hero, can open up new points of sale and attract new types of customers to the smartphone market.

Jon French, HTC’s new UK country manager, told Mobile: ‘Our Android products can help us get into new channels. I can see the day when you’ve got smartphones in supermarkets, and there’s a great chance of that happening this year.

‘We’ve got a special relationship with Google, and even though others are bringing out Android handsets, I still think we have the lead.’

French also confirmed that HTC is not currently in the process of changing its distribution plans. HTC came to an agreement with Carphone to sell directly through the retailer in may this year, leading some to speculate a similar deal with Phones 4u would be struck.

However, French said: ‘It’s on our radar to go direct with others but it’s not essential. The partnership with Carphone is working well, they’ve really backed us.’

French said there were ‘no plans’ to change Brightpoint as its exclusive distributor. ‘They are the perfect distributor for us and have brilliant B2B contacts’. 

Written by Mobile Today
Mobile Today


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