Vodafone returns to Carphone Warehouse

Vodafone returns to Carphone Warehouse
Vodafone will be back at Carphone Warehouse next Tuesday (7 July), with staff due to be informed at Carphone’s bi-annual conference tomorrow (Thursday 2 July).

The deal will kick in three months before planned, with it originally pencilled in for launch in September or October, which would have marked exactly three years since Vodafone exited Carphone.

The early return of Vodafone is understood to have been facilitated by the apparent withdrawal of T-Mobile from the indirect channel, and Vodafone’s eagerness to move quickly.

It concludes high level negotiations started two months ago (April/May) between Vodafone UK CEO Guy Laurence (pictured, right) and consumer chief Ian Shepherd with Carphone chairman Charles Dunstone and CEO Andrew Harrison (pictured, left).

Carphone executives are understood to have taken Vodafone’s management ?to its new concept stores.

Vodafone’s sales chief, Tom Devine, and head of indirect Nick Birtwistle thrashed out the details with Mark Eastham and Graham Stapleton from Carphone’s commercial team.

The conference featured Carphone’s senior management team, who were expected to reveal the news on the return to Vodafone, and triumphantly stressed Vodafone’s u-turn and how it underlines Carphone’s importance in the market.

The retailer has consistently said it would welcome back Vodafone despite the dramatic and high profile manner in which Vodafone terminated its Carphone account in October 2006.

Carphone will start selling Vodafone’s mobile contracts, pair some exclusive Carphone devices with Vodafone contracts, sell the operator’s mobile broadband packages with Carphone’s range of laptops and even promote Vodafone’s inclusive European roaming charges.
Written by Mobile Today
Mobile Today


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