7/1/2009 11:52:00 AM
Littlewoods guns for prepay with Woolies online
Shop Direct, the company behind Littlewoods, has taken on the Woolworths brand name and is relaunching a Woolworths.co.uk online store.
Prepay mobile phones will feature heavily in a broad range of handsets sold through the new online store.
The company snapped up two senior individuals from Phones 4u’s trading team in recent months, Peter O’Connell and Justin Young.
Woolworths.co.uk already has a variety of handsets, and is expected to market its site with ambitions to pick up a bigger slice of the prepay sector.