7/6/2009 4:00:00 PM
Orange in change of tack on Nokia 5800 Comes With Music tariffs
Orange has reviewed the 5800 comes with music tariff to include unlimited data allowance, one month after launch following retail criticism.
The network told Mobile recently that it had no ‘immediate’ plans to change the tariff despite criticism from retail staff that the tariff was unsuitable and had resulted in low sales of the product.
Unlimited data allowance was available from 1 July on the £35 per month tariff following launch of the product on 30 May. Unlimited internet was previously only available as an add-on or on the £45 per month tariff.
Pressure mounted on Orange and Nokia following concerns from Phones 4u staff, who reported they were not hitting their 450 per day sales target.
Stores cited uncompetitive tariffs on the handset as the main obstacle to sales. Despite this change, none of Orange’s five tariffs, which range from £25 to £45 per month, include an unlimited text bundle.
Nokia had received little operator support for its unlimited music service before launching with Orange exclusively on 30 May. The service was launched in Carphone Warehouse stores on the Nokia 5310 and was later added to the N96 at the retailer.