7/9/2009 11:24:00 AM
Samsung appoints Helen Litvak as new marketing chief
Samsung has appointed former O2 and Virgin marketer Helen Litvak as head of marketing.
Litvak will be responsible for overseeing marketing, content and training departments within the electronics company’s mobile division.
She was head of postpay acquisition at O2, responsible for delivery of consumer budgets, finalising launch propositions and developing the customer experience for O2 customers.
Prior to joining O2, Litvak held a number of marketing positions, including general manager for customer marketing at Virgin Holidays.