7/16/2009 11:30:00 AM
Virgin Mobile could drop data roaming prices following increase in customer usage abroad
Virgin Mobile is poised to drop its data roaming charges after an increase in its customers using the internet while abroad.
The MVNO, which uses T-Mobile’s network to provide airtime to more than four million customers, is trying to lower its prices to start competing with other networks.
One source close to Virgin Mobile said data is a ‘weakness’ of MVNOs and the company is fully aware of the need to bring charges down.
The source indicated that people within the company were ‘desperately’ trying to change the prices for data roaming. It has now become an economically viable option because data usage has increased so significantly over the last six months.
Virgin Mobile currently charges customers £5 per megabyte while roaming abroad. Earlier this month, 3 and Vodafone drastically dropped their prices.