7/16/2009 11:39:00 AM
Cut-price BlackBerry set for mass market as operators place large orders
RIM is poised to take a bigger step into the consumer market with its latest mass market BlackBerry device, the Gemini.
The handset is a pared down version of the Curve, and is expected to sell for £150 on prepay or for free on £25 per month contracts.
Operators and retailers are understood to be placing large orders ahead of the August launch, with demand growing for BlackBerry devices among younger users, who see it as an alternative to the Apple iPhone.
Buyers have had to deal directly with RIM’s management in Canada, while the manufacturer continues in its search for a replacement to Chris Burke as VP for UK and Europe, who left suddenly a few months ago, ending a short tenure with the manufacturer.
The Storm2 will follow the Gemini (pictured) as the next BlackBerry device and will launch in the autumn. It is likely to be exclusive to Vodafone, as was the original BlackBerry touch-screen, the Storm.