7/16/2009 12:15:00 PM
Carphone Warehouse sales boosted by iPhone 3GS and Vodafone return
Carphone Warehouse hit a purple patch last week with a record high in prepay market share and a huge spike in overall profits.
The success came after new shipments of the iPhone 3GS finally hit shelves and Vodafone returned to stores following a three year absence.
All 33 Carphone regions are said to have hit their targets for the week, despite the retailer increasing its third quarterly targets starting from July. One store manager on the south coast said his store targets increased by 25% from the start of the month.
Vodafone’s return to Carphone stores last Tuesday (7July) was partly credited for the rise in store profits. Carphone’s mobile broadband sales are thought to have risen by almost 20% off the back of the Vodafone launch.
It’s also understood that around 800 new subscriptions and 200 upgrade sales were put through on Vodafone during the week.
One Carphone staffer based in the north west said: ‘It was a really hectic week in store. The iPhone 3GS surpassed all our expectations, and getting a new shipment in gave us a massive lift. Vodafone sales haven’t been spectacular, but it’s helped us along.’
The iPhone 3GS is claimed to have outsold all previous versions of the handset, with sales reaching one million worldwide within the first three days.