7/24/2009 3:58:00 PM
Lycamobile to exceed 1.2 million UK customers by the end of the year
Lycamobile is bullish it will exceed 1.2 million UK customers by the end of the year as it tops one million.
The London based ethnic MVNO announced today it had hit one million UK customers after launching 10 months ago.
Lycamobile’s prepay sim offers cheap international calling rates from its SIM cards. The MVNO has four million customers in Europe.
Lycmobile’s biggest rival Lebara Mobile also has over one million customers in the UK and a presence in seven other countries.
A fierce battle has opened up between the two in recent months for dominance over the UK market.
Lycamobile’s CEO, Milind Kangle, said: ‘Through continued focus on providing customers with an unbeatable product proposition we have continuously built up subscriber numbers in specific consumer segements.’