7/27/2009 11:19:00 AM
Doro to be sold in Carphone Warehouse across Europe
Doro, the ‘easy-to-use’ handset manufacturer, has partnered with Carphone Warehouse to make its phones available in nine countries across Europe .
The move will be supported by a marketing campaign to raise awareness of the handsets among is core audience, the ‘senior user’.
Carphone Warehouse group CEO, Charles Dunstone, said: ‘We have always aimed to provide the widest possible choice to the mobile user and by adding Doro to our handset portfolio we are further widening that choice.
‘The handsets offer a range of easy-to-use options for the mobile user who doesn’t want a feature-rich multi-media handset. It’s a great way for us to strengthen our position within Doro’s core audience of the senior user.’
Jérôme Arnaud, President and CEO of Doro said: ‘This deal means that our products are distributed through stores with a clear focus and extensive knowledge within telephony. We will reach more people, including millions of senior mobile users, who are looking for our easy-to use mobiles, with a technology adapted for their situation.’