7/30/2009 7:16:00 PM
BBC to accelerate mobile content for 2012 Olympics
The BBC is holding meetings with the mobile industry over potential services for the London 2012 Olympics.
The broadcaster will help realise the vision of London 2012 being remembered as the ‘mobile Olympics’ with a number of radical services.
The BBC has held several meetings with operators and manufacturers to define the best platform for consumers to watch and follow content. It has also considered the likelihood of using handsets for services such as Near Field Communications (NFC) – where consumers can use phones for contactless payments on services such as travel.
The BBC is keen to ensure data tariffs remain flat and accessible so customers are not deterred by fears of running up huge bills.
Sources said the move is an extension of the 2008 Beijing Olympics’ online positioning, where consumers were using the internet to view content. The BBC will now look at how it can stream coverage in the same way through a phone.
One manufacturer source said the meetings had concentrated on ‘lots of work streams’, adding that there are high expectations that most handsets will be smartphones by 2012, and will therefore overcome compatibility concerns.
The BBC said in its blog, entitled, Looking ahead to London 2012, the mobile Olympics: ‘There are big questions and variables to take into account about consumers, devices and connectivity.’
It is now carrying out new research to help predict what the mobile landscape will look like in 2012.
The industry predicts tariff changes and device functionality will ensure that mobile internet and streaming media will be used by over 40 million Britons by 2012.
The BBC is also searching for partners and has appointed a dedicated Olympics working group, which includes controller of business strategy Richard Halton, and the controller of future media, audio & music and mobile, Richard Titus.