8/3/2009 10:32:00 AM
Vodafone sees prepay jump 8% in June
Vodafone has seen the first signs of growth in its UK consumer business in recent months with a surge in its pay as you go customer base.
Vodafone’s share of total prepay sales is understood to have jumped by 8% in June, according to Vodafone sources, buoyed by its recently launched Freedom Packs and customers taking Vodafone prepay Sims on holiday to take advantage of it lifting roaming charges over the summer.
Prepay was identified by CEO Guy Laurence as an opportunity for the business to challenge market leader, O2.
Vodafone’s flat rate of 20p for calls and 10p for texts is believed to have proved popular among prepay shoppers.
Laurence (pictured) is looking to address Vodafone’s perception as an expensive network with a series of value-driven marketing initiatives in prepay and contract.
The prepay market overall has been in decline in recent months, with Vodafone the best performing network on pay as you go.
Vodafone has also been sourcing its own brand devices in different colours, the 527 and 533 devices, priced at £30.
The network has put tough measures in place to prevent box breaking, and secure ‘clean’ business on pay as you go.