Speculation grows over Apple breaking iPhone exclusivity

Speculation grows over Apple breaking iPhone exclusivity

Speculation has intensified that Apple will break its iPhone exclusivity with O2 and is in talks with at least one rival operator for sale of the device this autumn.

O2’s agreement with Apple includes a two year break clause – the operator started selling the device exclusively in November 2007.

The Financial Times reported yesterday (6 August) that no final decisions had been taken, but at least one of O2’s rivals has been in discussions with Apple about the possibility of selling the iPhone this autumn. O2 would continue to sell the iPhone, but on a non-exclusive basis.

However, the newspaper said O2 may yet confound its rivals and extend its exclusive UK iPhone arrangements with Apple

Vittorio Colao, Vodafone’s chief executive, admitted last month that the company’s UK business was being hurt because it did not sell the iPhone.

Meanwhile, last month Vodafone’s, chief financial office, Andy Halford told reportersat a briefing on its quarterly results, that Vodafone was keen to supply the device in more of its markets.

O2 responded to reports by saying only: ‘We have a multi-year exclusive deal with Apple which remains in place and both parties are very happy with it.’

T-Mobile, Orange,T-Mobile and Apple declined to comment.

Written by Mobile Today
Mobile Today


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