AdMob serves 100 billion adverts

AdMob serves 100 billion adverts

AdMob announced it had served 100 billion mobile adverts after monthly ad requests doubled in the last year.

The mobile advertising platform said monthly requests have more than doubled to 8.3 billion since June 2008.

A report by eMarketer predicts worldwide mobile advertising spend will reach more than $19 billion (£11.2 billion) in 2012.

AdMob attributed its success to the rise in popularity of smartphones and fixed rate mobile internet pricing.

The company was set up in 2006 and now has 117 employees and seven offices and serves adverts in up to 160 different countries.

AdMob’s, vice president and managing director, Thomas Schulz, said: ‘100 billion ads served is an exciting milestone for AdMob as a company, but also testament to the fact that the mobile phone is now becoming a mainstream advertising medium.’

Written by Mobile Today
Mobile Today


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