8/7/2009 1:54:00 PM
AdMob serves 100 billion adverts
announced it had served 100 billion mobile adverts after monthly ad requests
doubled in the last year.
The mobile advertising
platform said monthly requests have more than doubled to 8.3 billion since June
A report by eMarketer
predicts worldwide mobile advertising spend will reach more than $19 billion
(£11.2 billion) in 2012.
AdMob attributed its
success to the rise in popularity of smartphones and fixed rate mobile
The company was set up
in 2006 and now has 117 employees and seven offices and serves adverts in up to
160 different countries.
vice president and managing director, Thomas Schulz, said: ‘100 billion ads
served is an exciting milestone for AdMob as a company, but also testament to
the fact that the mobile phone is now becoming a mainstream advertising medium.’