Smartphones to dominate by 2012, says report

Smartphones to dominate by 2012, says report

Smartphones will make up 70% of the European market by 2012, according to technology research firm Gartner.

A Gartner report said demand for brands such as the iPhone and RIM’s BlackBerry will continue to rise over the next few years, as touchscreen and qwerty keyboard devices remain a major driver for replacement sales.

Gartner revealed that worldwide mobile phone sales totaled 286.1 million units in the second quarter, a 6.1% fall from the second quarter of last year.

However, smartphone sales passed 40 million units – a 27% rise from the same period last year.

The company said that while Nokia has maintained its leadership position, its portfolio remains heavily skewed toward low-end devices.

The report added that while Motorola’s sales of 15.9 million units were slightly better than expected, its presence has increasingly concentrated on the Americas , and it has lost most of its share of the Western European market.

Motorola’s rivals are now awaiting the launch of its new Android-based products planned for the fourth quarter of the year.

Meanwhile, Sony Ericsson’s marketshare dropped 2.8 percentage points year-on-year in the second quarter of 2009 and its volume plunged 41%. Gartner attributed its poor performance to its uncompetitive range of handsets.

Written by Mobile Today
Mobile Today


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