8/19/2009 11:53:00 AM
Advertising watchdog bans ‘misleading’ Skype ad
Advertising watchdog the
ASA has banned a Skype TV advert for misleading consumers about the picture and
audio quality of making a video call.
The watchdog upheld five
complaints that the ad, which featured a father using Skype with a webcam to
show his parents his new baby, exaggerated the picture and sound quality that
However, Skype argued that
the advert intended to market the ability to make a video call, rather than the
hardware that made it possible.
It also said that it had
not misled consumers because the quality shown in the advert was achievable with
its latest software.
Despite Skype’s arguments,
however, the ASA concluded that the advert was misleading and should not be
shown again on TV without clearly stating that the quality of Skype video calls
depended on factors such as broadband speed.