Advertising watchdog bans ‘misleading’ Skype ad

Advertising watchdog bans ‘misleading’ Skype ad


Advertising watchdog the ASA has banned a Skype TV advert for misleading consumers about the picture and audio quality of making a video call.

The watchdog upheld five complaints that the ad, which featured a father using Skype with a webcam to show his parents his new baby, exaggerated the picture and sound quality that it provided.

However, Skype argued that the advert intended to market the ability to make a video call, rather than the hardware that made it possible.

It also said that it had not misled consumers because the quality shown in the advert was achievable with its latest software.

Despite Skype’s arguments, however, the ASA concluded that the advert was misleading and should not be shown again on TV without clearly stating that the quality of Skype video calls depended on factors such as broadband speed.

Written by Mobile Today
Mobile Today


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