8/25/2009 1:47:00 PM
Phones 4u launches online consumer panel
Phones 4u is set to launch an online community site called the ‘uBar’, aimed at creating a consumer panel for customers to feedback their opinions.
The company is hoping that the online portal will provide a two-way dialogue between itself and the consumers in real time.
Users of the new site will be invited to participate in research and surveys and will have the chance to win prizes for participation.
Phones 4u expects the new platform to provide insight into how mobile youth are engaging with the brand, buying habits and trends.
Phones 4u head of customer insight, Graeme Ford said: ‘The uBar puts power into the hands of our customers, giving them a voice and a platform with which to tell us what we’re doing well, and more importantly what we could do better.
‘The insight we gain from the uBar will increase the accuracy of tariff and product placement and increase marketing effectiveness and engagement. This ultimately will make Phones 4u an even better place for our customers.’