8/26/2009 12:19:00 PM
Nokia unveils plans to multiply service users
Nokia has announced plans to multiply the users of its services six-fold, as it unveiled its first laptop this week.
The strategy to increase service users from 53.9 million to 300 million by 2012 come ahead of the Nokia World global conference in Stuttgart on 2 September.
Nokia CEO Olli-Pekka Kallasvuo outlined his aim to transform Nokia into a services company earlier this year, as the handset market continued to shrink and profits in the second quarter tumbled to £331m from £1.3bn one year ago.
Nokia services for mobiles cover email and instant messaging, games, maps and music. Most carry the Ovi brand name.
Nokia announced its first laptop, the Nokia ‘Booklet 3G’ – a Windows based mini laptop to go on sale in PC World – on Monday (24 August). It said the move was an important part of its plans to become a ‘mobile solutions’ company.
The Nokia Booklet 3G is powered by an Intel Atom processor, has 12 hours of battery life and a range of connectivity options including 3G/HSDPA
In April, Nokia said it was ‘actively’ considering entering the laptop market to cash in on the resilience of the sector.
One year earlier, Nokia’s global marketing VP, Anssi Vanjoki, had ruled out a move into laptops because there was ‘no money’ in making portable PCs.
Vanjoki told Mobile in April 2008: ‘I have heard the rumours and I can categorically say that Nokia is not entering the laptop market.’
This week, Nokia boosted its smartphone strategy with the release of a device featuring a Linux operating system. It is expected to unveil a ‘mini’ version of its N97 smartphone at the Nokia World conference next week.