Dealers ‘not impressed’ with Orange price rises

Dealers ‘not impressed’ with Orange price rises

Orange has removed ‘sweeteners’ from its business tariffs, sparking a strong reaction in the dealer community that packages will be harder to sell.

The operator’s decision to remove several inclusive benefits, including free insurance and unlimited calls, has come under criticism from the network’s dealers.

Orange Care, an insurance plan that was once offered free of charge across all business tariffs, is now charged at £6 per month per handset. 

One dealer said: ‘Business Care is a really good selling point for Orange and it was nice to sweeten a package, but now the customer will have to pay.’ 

Another added: ‘They obviously found it was a service they could make money on and decided to start charging for it.’

The network has also changed its Business Sense tariff, which used to offer unlimited calls to landlines, but has now been restricted to 36 month contracts. Customers on a 24 month contract will have to nominate 10
landlines instead. 

One London dealer said he ‘was not impressed’ with Orange’s Business Sense refresh, and added: ‘They’ve increased the amount of inclusive minutes, but it doesn’t replace the unlimited calls to landlines.’

Orange head of SME indirect Sarah Davies said: ‘At Orange, we strive to offer our customers a range of services to suit their individual needs. Therefore, if a customer wishes to particularly subscribe to the Orange Care product, this is still available through our direct and indirect channels for £6 per month. The offering does not require a setup charge.’

Written by Mobile Today
Mobile Today


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