8/27/2009 11:03:00 AM
Dragons’ Den iPhone case arrives at Carphone Warehouse
Carphone Warehouse started selling a new iPhone case last week, just days after it had appeared on the BBC TV show, Dragons’ Den.
Mobile industry entrepreneur Peter Jones was among the ‘Dragons’ to invest in the Tech 21 iBand, a soft case that boasts a material called D3O, which then hardens on impact when the device is dropped.
The Tech 21 iBand is available for £19.99. One Carphone staffer told Mobile: ‘We’ve actually sold a couple. It’s very much a gimmick, but when ?you tell customers that it was on Dragons’ Den, it gets them interested. It’s a good selling point.’