8/27/2009 11:43:00 AM
iPhone poised for October launch on more networks
Manufacturers are increasingly concerned over a ‘washout Q4’ with expectations that Orange and possibly T-Mobile will launch the Apple iPhone from October.
It is predicted that Apple will see a significant jump in its current share of around 6% of the total handset market and over 10% of the contract market.
Apple’s current deal for the iPhone with exclusive partner O2 is believed to expire in November, which would make wider distribution of the handset possible just before Christmas or early 2010.
The prospect of Orange and T-Mobile selling the iPhone is expected to bring more competitive offers and open up the iPhone to high-spending customers keen to retain their deals.
T-Mobile is turning down handsets worth over £180 from some manufacturers as part of a cost-cutting drive, but some feel UK MD Richard Moat will make an exception for the iPhone.
One senior manufacturer source highlighted the anxiety: ‘The iPhone is apparently taking 25% of all of Carphone Warehouse’s contract handsets. That’s a very high level for such an expensive handset.’