Nokia UK MD Mark Loughran confident of success through partnerships

Nokia UK MD Mark Loughran confident of success through partnerships

Nokia UK MD Mark Loughran is confident that the manufacturer will reverse a period of decline through partnerships and by integrating products and services.
 
Loughran spoke to Mobile yesterday from the Nokia World conference in Stuttgart.
 
He said: ‘It’s about having a great consumer experience on the device. The 5800 and N97 have been very good sellers.
 
‘Also, Facebook – software and integration into our devices – this is how we will compete.’
 
Yesterday, Nokia revealed its new So-Lo concept - social networking and location-based service.

Users will be able to share location, pictures and status with anyone in their network via Nokia's new 'Lifecasting' tool.
 
People reading the update can then click a Nokia Maps screenshot of users’ location right in Facebook.
 
Loughran said the ‘more competitive’ mobile market meant it was necessary to form partnerships to be successful. He said: ‘You have to do it through partnerships.’
 
‘The N97 Facebook widget has been a fantastic success, and the BBC iPlayer transformed the use of that player on mobile (N96).’

Written by Mobile Today
Mobile Today

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