9/4/2009 3:27:00 PM
Nokia pulls out of Mobile World Congress 2010
Nokia will not be taking a stand at Mobile World Congress 2010 in Barcelona. The move could trigger a further hemorrhaging of exhibitor numbers at the event.
Nokia’s decision marks a shift in its marketing focus. Nokia will inject funds saved by not booking a MWC stand into user-focused marketing campaigns, including direct marketing.
Losing such a major mobile industry player will send shivers through the MWC sales team. MWC visitor numbers fell 8000 between the 2007 and 2008 shows - from 55,000 to 47,000. The trend appears to be continuing with delegates from this year’s event reporting thinner crowds and noticeably fewer exhibitors.
Nokia confirmed it would not be taking a stand next year but insisted it is still committed to the show, despite not taking a stand.
A Nokia spokeswoman said: ‘We absolutely will be at Mobile World Congress in 2010 however we will not have a Nokia stand at the event.
'Instead, we'll be focusing on the congress programme of seminars and speaking opportunities, customer and media activities.
'In the last few years at MWC, we get the biggest benefit for the infrastructure part of our business and therefore in 2010 Nokia Siemens Networks will continue to have a stand in the exhibition area.’