Broadband Expert claims broadband speeds are ‘false advertising’

Broadband Expert claims broadband speeds are ‘false advertising’

Broadband Expert has called on Ofcom to force operators to clarify the average speeds of mobile broadband that are available.

The price comparison site found the optimum mobile broadband speeds that networks advertise and the average obtainable speed is often significantly different.

Broadband Expert  found the average mobile broadband download speed between the five operators was 1.1Mbps, despite adverts promoting speeds of up to 7.2Mbps.

The websites commercial director, Rob Webber, said: ‘You could say it is false advertising – until someone does something about it, it won’t change.

‘Ofcom is the only body that can enforce regulation, whereby providers have to quote their average speed in advertising.’

Vodafone recently announced it was doubling its speeds from 7.2Mbps to 14.4Mbps. However, Broadband Expert calculated that originally, it only had average speeds of 1.3Mbps.

A spokesman for the operator admitted: ‘Top-end speeds before the upgrade would have been somewhere between 1Mbps and 5Mbps.’

T-Mobile, which recently topped a poll of eight categories in a survey of mobile broadband users, was found to provide the lowest average speed of 0.9Mbps. It advertises a much higher speed of 4.5Mbps. 

Meanwhile, 3 claims its customers have access to speeds of 7.2Mbps, but was found to have an average of 1.2Mbps.

Orange and O2 advertise speeds of up to 3.6Mbps, but were found to have an average speed of 1.1Mbps and 1.0Mbps respectively.

In June, operators and Ofcom published Principles of Good Practice for marketing mobile broadband, as the Mobile Broadband Group.

An Ofcom spokesperson said:  ‘We will be undertaking further research and monitoring of mobile broadband to check that consumers’ needs are
being met.’

Written by Mobile Today
Mobile Today


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