has signed its first ‘three screen’ deal, allowing content to be broadcast on
mobile, TV and online.
agreement with Disney will feature kids’ content, which will be made available
across Virgin Media’s three entertainment platforms.
The company’s ‘third screen’ strategy, launched in August,
links together its mobile, broadband and television customers.
The deal includes
the recently launched Disney XD channel, TV on demand content including HD
programming, as well as rights for a wide range of Disney shows to be made
available online and via a mobile screen.
executive director of content acquisition, Katharine Burns, said: ‘Virgin Media
has been a pioneer in developing new TV services and our three screens deal
with Disney is a perfect example of how driving innovation can benefit the
consumer and enhance their viewing experience.’
said it will be ‘exploring innovative new ways’ to ‘deliver TV content that
responds to consumers’ desire for ultimate viewing flexibility’.
Meanwhile, the company also announced today that it
has appointed former Tesco finance director, Eamonn O’Hare, as chief financial
officer. O’Hare will take on CFO responsibilities in November.