Virgin Media signs first ‘three screen' deal

Virgin Media signs first ‘three screen' deal

 Virgin Media has signed its first ‘three screen’ deal, allowing content to be broadcast on mobile, TV and online.

The agreement with Disney will feature kids’ content, which will be made available across Virgin Media’s three entertainment platforms.

The company’s ‘third screen’ strategy, launched in August, links together its mobile, broadband and television customers.

The deal includes the recently launched Disney XD channel, TV on demand content including HD programming, as well as rights for a wide range of Disney shows to be made available online and via a mobile screen.

Virgin Media executive director of content acquisition, Katharine Burns, said: ‘Virgin Media has been a pioneer in developing new TV services and our three screens deal with Disney is a perfect example of how driving innovation can benefit the consumer and enhance their viewing experience.’ 

Virgin Media said it will be ‘exploring innovative new ways’ to ‘deliver TV content that responds to consumers’ desire for ultimate viewing flexibility’.

Meanwhile, the company also announced today that it has appointed former Tesco finance director, Eamonn O’Hare, as chief financial officer. O’Hare will take on CFO responsibilities in November.

Written by Mobile Today
Mobile Today

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