Jeff Taylor: SingTel deal proves INQ is a 'serious contender'

Jeff Taylor: SingTel deal proves INQ is a 'serious contender'

INQ’s deal with SingTel is the first of many that it plans to make with operators outside the Hutchison Whampoa stable.

INQ marketing and strategy director Jeff Taylor told Mobile the SingTel deal to sell its Mini 3G phone in Singapore heralds many similar deals with operators across the world.

SingTel is the first operator INQ has partnered that does not belong to its parent group, Hutchison Whampoa.

Taylor said similar deals would be announced soon, and added: ‘This is the start of a lot of these kinds of deals to sell to non-Hutchison operators. SingTel is just the first and the fact that it is such a huge operator in several countries is a huge endorsement for us.

‘We are having a number of conversations on every single continent and more news will follow shortly.’

Taylor also said interest among operators outside of Hutchison Whampoa confirmed INQ’s place as a serious contender.

SingTel is the first operator in Asia to offer the new social networking handset, which will be available exclusively to SingTel customers in Singapore from 19 September.

The device is optimised for mobile social networking and comes with embedded links to Facebook and Twitter.

Industry experts said the move was a coup for INQ. Ben Wood of CCS Insight said: ‘This is a landmark deal for INQ and a great launch point for other deals. INQ has really caught the zeitgeist with its smartphones at affordable prices and by cleverly aligning itself to social networking sites.’

However, Wood said INQ could not rest on its laurels. ‘Other manufacturers are not standing still and they will face increasing competition, particularly from China and Korea.’

Written by Mobile Today
Mobile Today


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