A report published by Broadband Expert on difference between advertised and average mobile broadband speeds has prompted a reaction from 3 and Vodafone.
3 said that there is a lot to be done to ensure the industry delivers to customer expectations.
3 added that it has ‘always emphasised that, when looking into mobile broadband services consumers should consider not just speed, but breadth and reliability of coverage’.
The company, as well as the four other big operators, are part of the mobile broadband group which published ‘Principle of Good Practice for marketing mobile broadband’ in June.
Vodafone has also said that customers are looking for reliability and consistency from mobile broadband.
The operator added: 'We've been careful
to communicate what customers will typically experience from mobile broadband
and give examples on vodafone.co.uk to show long a presentation, image or document will take to download using
The company is currently in the process of making information on the website is consistent for customers so they have access to network coverage details wherever they are.
Mobile published the results of the Broadband Expert report on 11 September. At the time, Broadband Expert commercial director, Rob Webber said: ‘You could say it is false advertising – until someone does something about it, it won’t change.’
The report, which monitored speeds over a period of six months, showed huge disparities between advertised and average speeds.