9/23/2009 2:33:00 PM
SAS launches intelligence applications for the mobile industry
SAS, the business analytics software and services provider, has launched specific intelligence applications for the mobile phone industry aimed at helping operators maximise customer spending.
The new applications will allow operators to bring together customer and marketing intelligence to attract and retain profitable customers. The Business Analytics software provides customer segmentation and profiling capabilities. SAS claims it will enable operators to work out the real value of carrying data and voice on their networks.
This allows them to identify the profitability of all products and services, as well as pin pointing the areas where operators can most effectively drive down costs.
The software includes predictive modelling capabilities, which will allow mobile service providers to optimise costs across networks from both a capacity configuration and usage perspective.
The idea is that this will enable operators to make smarter decisions to target the most valuable customers, improve customer retention and loyalty and thereby maximise customer spending. By building up customer profiles and then using the information to make the right offers, at the right time, through the right channel, operators will minimise customer churn and maximise profit.
Tajinder Jagdev, head of communications, media and entertainment practice at SAS UK, said: ‘SAS’ Business Analytics software will help mobile service providers gain insight into their customer base, which will enable them to analyse customer responses and route queries through the proper channels immediately, take advantage of cross and up-sell opportunities and cost calls effectively.
‘Business Analytics and predictive modelling can allow mobile service providers to know exactly which customers are really profitable, which customers they should seek to acquire and how to measure total customer value.’