Phones 4u cuts manager jobs

Phones 4u cuts manager jobs

 Phones 4u wielded the axe on a significant number of high-level management staff this week, as it restructured its senior team.

Senior company sources told Mobile that the retailer had made two of its three divisional directors redundant, and laid off 10 regional managers ?earlier this week.

The move, part of a review of Phones 4u’s field structure, has also seen the company’s 25 operating areas slimmed down to 15.
High ranking Phones 4u figures claimed that, of the divisional MDs, Chris ?Yates (formerly central division) and Andy Beresford (western division) have been removed from the business, while Ronnie Wilson (southern division) has been appointed as Phones 4u’s deputy sales director.  

However, Phones 4u told Mobile that ‘no announcements had yet been made’ regarding which individuals had been affected by the review of its ?field structure, nor who had been appointed as deputy sales director.

In a statement, Phones 4u did confirm: ‘The roles of divisional MD (currently three) will be removed and a deputy sales director will be appointed shortly.’ It also confirmed that the operating areas would be reduced to 15.

Meanwhile, a Phones 4u source told Mobile: ‘This has shocked everyone. Only last week, one of the divisional directors was excitedly talking about his future plans for the business and now he has gone. Everybody is fearful that we’re being primed for sale.’    

Phones 4u’s statement said the review of its field structure was to enable it to continue to grow its market share: ‘Two years of significant investment in systems and training has resulted in more efficient processes and a higher calibre of store management.

‘As a result, the business will be reducing its field management structures allowing for further investment in its stores and customer facing roles.’
The retailer said it would create 500 new customer facing roles – ‘both permanent and temps’ – in the final quarter of 2009.

The retailer commonly recruits large numbers of temps for the busy Christmas period. 

Written by Mobile Today
Mobile Today


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