O2 partners Shazam for text service

O2 partners Shazam for text service

 Music company Shazam has partnered with O2 to launch a service enabling consumers to discover music through their mobiles.

O2 customers will need to text 2580 on their mobile and hold it up to the music for a few seconds. 

Shazam will text the user back with the details about the track, and O2 customers will then have a link embedded in that text that will allow them to immediately purchase that track. 

O2 head of music, Matt Ward, said: ‘This is another great example of our strategy of working with the best companies in the world to deliver compelling music services for our customers

We have joined forces with a leader in this space to allow our customers to have an even greater in-depth music experience on their mobile.’

The agreement will be supported by an online, viral and outdoor marketing campaign.  The campaign will include online advertising on O2 Active, interactive marketing at the O2 Academy venues and rolling on-screen advertising at The O2.

Written by Mobile Today
Mobile Today


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