Music company Shazam
has partnered with O2 to launch a service enabling consumers to discover music
through their mobiles.
customers will need to text 2580 on their mobile and hold it up to the music
for a few seconds.
text the user back with the details about the track, and O2 customers will then
have a link embedded in that text that will allow them to immediately purchase
O2 head of music, Matt Ward, said: ‘This is another great example of
our strategy of working with the best companies in the world to deliver
compelling music services for our customers
‘We have joined forces with a leader in this
space to allow our customers to have an even greater in-depth music experience
on their mobile.’
agreement will be supported by an online, viral and outdoor marketing
campaign. The campaign will include online advertising on O2 Active,
interactive marketing at the O2 Academy venues and rolling on-screen
advertising at The O2.