9/30/2009 11:29:00 AM
Orange CEO kept ‘close’ to Apple to secure iPhone deal first
Orange CEO Tom Alexander managed to secure a deal to get the iPhone ahead of Vodafone by keeping in close touch with Apple during O2’s period of exclusivity on the handset.
Orange tried hard to get an exclusive deal on the iPhone when it was first unveiled and was apparently ‘gutted’ not to get it after being gazumped by O2.
Sources said that when Alexander (pictured) took over as CEO of Orange, he was determined to get the iPhone as soon as possible. Using personal contacts in Apple, he kept a dialogue going with the company that has finally paid off.
Apple is said to have been sympathetic but had to honour its deal with O2. But now that deal is ending, Orange is expected to be selling the iPhone by November.
Vodafone will not get it until early 2010. Industry analysts believe T-Mobile and 3 will also eventually get the handset later in 2010, although no announcements have yet been made.
YOUR VIEW: Does securing the iPhone mean Orange now has the best handset range?