10/12/2009 1:34:00 PM
T-Mobile appoints head of business marketing in new drive
T-Mobile has appointed former Vodafone consultant Max Taylor as head of business marketing as it looks to gain share in the business market.
Taylor, who will take on the role at the end of October, is tasked with developing T-Mobile’s share of the business market.
He will work alongside head of business sales Neil Pickersgill to lead the network’s efforts to grow sales in the SME market as well as in the corporate and public sectors.
Taylor was previously at Vodafone, where he was consulting for the global business marketing team on segment strategy.
Prior to that he worked for Dolby in the US as segment director for mobile, where he led the business unit in all aspects of sales and marketing.
He also spent five years at Orange in a number of senior roles, including that of head of 3G and convergence marketing and head of SME proposition development.
He is credited with directing Orange UK’s 3G services launch to the consumer and SME markets, having launched 3G propositions including mobile broadband, music, mobile TV and the first ‘triple-play’ convergence propositions.
Taylor also worked for Verizon business in strategic marketing and consulted at DSGI on the launch of The TechGuys, the IT customer service available through stores and mobile technicians.
T-Mobile UK chief marketing officer Srini Gopalan said: ‘I’m delighted that Max is joining the marketing leadership team. He brings strong management, segment proposition development and commercial operations experience to T-Mobile.
‘Max joins us at a point in time when we are gearing up our efforts to offer greater value to the business community. Only last month, we launched Business Unlimited, the only business tariff to give users unlimited UK calls and texts for £30 a month.’