10/14/2009 1:01:00 PM
Lebara enters into exclusive deal with WHSmith
Ethnic-targeted MVNO Lebara has signed an exclusive distribution deal with WHSmith for international PAYG Sim cards, to be sold across the company.
The Sim cards will be available in 554 high street stores and 312 ‘travel’ stores across England, Wales and Scotland for the next 12 months.
Lebara managing director, Russell Atkinson (pictured) said: ‘WHSmith has been a household name since 1828 with 70% of the UK’s population visiting its stores each year.
‘The wealth of its store locations, particularly the travel stores in airports, ports and railway stations, makes this a really exciting development for us and, most importantly, for our customers who regularly need to make low-cost international calls on the move.
'We are delighted to be working with WHSmith and are confident that our partnership will prove long and mutually beneficial.’