O2 is launching a
multi-million pound campaign to promote the benefits of its priority ticketing service.
The ‘This is Priority’
campaign was developed by ad agency VCCP, and features music artists such as
Johnny Borrell, Pixie Lott, Florence Welch, Tinchy Stryder, Madness and Tom
The campaign will feature
TV, outdoor, press, online, direct marketing and retail advertising.
Mid-way through the
campaign, there will be ‘a special surprise appearance by one of the world’s
biggest rock acts’, the network said.
Priority Tickets gives O2
customers the ability to buy tickets for gigs and events across the UK, including
all the gigs at the O2 and O2 Academy Venues, up to 48 hours before they go on general
O2 marketing director,
Sally Cowdry, said: ‘Our customers are our priority and we look to offer
experiences that are unique and truly valued. Priority Ticketing is key to this
‘We know how much our
customers value the opportunity to get tickets for their favourite acts before
anyone else – and because of this it’s an important driver for brand
preference. This campaign aims to not only increase uptake amongst our existing
customers, but also raise awareness with potential new customers.’