O2 opens up Top-Up Surprises scheme to UK advertisers

O2 opens up Top-Up Surprises scheme to UK advertisers

O2 Media is opening up its O2 Top-up Surprises reward scheme to allow UK brands to reach its 10 million prepay customers.

Top-up Surprises, launched in November 2008, rewards the network’s prepay customers each time they top up. ‘Surprises’ include extra texts, picture messages and minutes through to prizes such as holidays, TVs and mobile phones.

The operator said the scheme gives advertisers ‘access to a channel through which consumers are already actively engaged and proactively visiting’.

Blockbuster has been one of the first brands to take advantage of the opportunity with a campaign designed to drive cost effective customer acquisitions, the network said.

O2 customers visiting Top-up Surprises to claim their reward were offered a 30 day free trial of Blockbuster’s unlimited rental service, a £10 voucher to spend in a Blockbuster store or online, and £1 off the monthly fee ?if they opted for the unlimited rental service. This offer was taken up by 52% of customers and 11% of these have already redeemed the offer voucher.

Meanwhile, the network has also hired four new recruits to its sales team for O2 Media, as part of a planned growth of its team dedicated to working with brands.

Written by Mobile Today
Mobile Today


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