10/22/2009 1:12:00 PM
Carphone’s £9.50 promotion is ‘fastest selling prepay handset ever’
Carphone Warehouse’s Alcatel OT-203 was its fastest selling prepay handset ever, the retailer reported this week.
The £9.50 Alcatel promotion, with £10 free credit, was sold in partnership with The Sun newspaper. It went on sale on 14 October and was available to customers who had collected four tokens from The Sun.
Carphone said it sold 14,000 handsets in the opening two hours of trading, with queues forming outside stores in Liverpool and Glasgow.
In total, 47,000 phones were sold over the three day promotion, making the Alcatel OT-203 the fastest selling prepay handset in the company’s history.
Carphone added that it expects the phone will be the top selling prepay device across the industry for the week.
Carphone CEO Andrew Harrison said: ‘The speed at which this handset flew out of our stores was simply staggering.
‘We saw an extra 100,000 customers over the three days the promotion ran, which just goes to prove that customers still love brilliant value handsets.
‘We shouldn’t forget that for every customer who wants an iPhone, there is another customer looking for the best value on the high street.’