10/29/2009 2:00:00 PM
3’s Russell says data, Skype and MSN are its main strengths
3 CEO Kevin Russell, who was the keynote speaker at the Westminster eForum, set out plans for the operator and emphasised the strength of its data network.
Speaking of ‘a vision for the next generation mobile network’, Russell described how the industry has been through a period of growth for the past 15-20 years, and now is time for an evaluation.
The company has gone through a rapid period of growth in terms of its data network, which Russell believes is being driven by consumer demand for internet services.
He explained that data now accounts for 94% of traffic across 3’s network, compared with three or four years ago when it was around 15-20%.
As well as a significant increase in data across the network, usage of particular internet services such as Skype and MSN have also grown rapidly.
Russell claimed the number of Skype minutes being used has increased by 6,600% since 2006, from 90,000 to 600 million minutes.
Despite changes that have already occurred within the industry, Russell believes that there will be ‘more changes in the next five years than we have seen in the previous 15’.
He said: ‘There will be a tsunami like wave of change coming, which the whole industry will have to adapt to.’