11/2/2009 3:29:00 PM
Orange launches £4 million advertising campaign
Orange is launching a £4 million advertising campaign in a bid to gain iPhone customers on the strength of its 3G network.
The operator has decided not to compete with rival networks on pricing, but will be trying to raise awareness of its 3G network in the ads, which will run from November until the middle of December.
Adverts created by Fallon will appear in train stations, on buses and in the print media.
The adverts will use conversational language to appeal to customers and create the idea that most people are likely to be covered by the network.
Orange brand director, Spencer McHugh said: ‘This campaign was devised to have a fresh and fun appeal to ensure that people see different versions of the adverts wherever they go, keeping the campaign new and intriguing.
‘At Orange we’re proud of our network and we wanted to remind customers about this great reason to be on Orange.’