11/10/2009 11:05:00 AM
Samsung to launch open mobile platform for apps in December
Samsung announced today that it will launch its own open mobile platform, Samsungbada, in December. The new mobile ecosystem will allow developers to create applications for Samsung mobile phones.
Samsung claimed that the bada platform is simple for developers to use, particularly in the area of applications using web services. It added that bada's user interface (UI) can be transferred into a sophisticated and attractive UI design for developers.
The company also said that Samsungbada offers an easy-to-integrate platform for mobile operators, so that they can provide unique and differentiated services to their customers.
'Bada' means ocean in Korean. Samsung said the name was chosen to convey the 'limitless variety of potential applications which can be created using the new platform'. It also said that the name alludes to Samsung's commitment to a variety of open platforms in the mobile industry.
Samsungbada is the latest addition to the company's mobile application ecosystem. It launched Samsung Mobile Innovator in 2008 and then the Samsung Application Seller Site, followed by the Samsung Application Store.
Dr Hosoo Lee, executive vice president and head of Media Solution Center as Samsung Electronics, said: 'By opening Samsung's mobile platforms we will be albe to provide rich mobile experiences on an increasing number of accessible smartphones. Bada will be Samsung's landmark, iconic new platform that brings an unprecedented opportunity for operators, developers and Samsung mobile phone users around the world.'