Sony Ericsson gains contract share after release of Satio/Aino handsets

Sony Ericsson gains contract share after release of Satio/Aino handsets

The launch of Sony Ericsson’s Satio handset has seen the manufacturer’s contract share grow from 17% to 25% in recent weeks.

Sources close to the manufacturer said that overall share, which had fallen dramatically over recent months, had also increased from 15% to 19%.

In October, Mobile reported Sony Ericsson’s share had fallen from around 21% to 15% over the course of 2009.

The news coincided with the release of the Satio (pictured) on 8 October and the Aino, which was launched the following week.

Sources at Sony Ericsson had said the manufacturer was placing its hopes on the Satio to claw back share after a slow first six months in 2009, with only one significant release, the W995.

Written by Mobile Today
Mobile Today

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