11/12/2009 12:01:00 PM
Vodafone after Orange and T-Mobile staff
A provocative recruitment drive by Vodafone targeting Orange and T-Mobile staff was prompted by a rise in job enquiries following news of the proposed Orange/T-Mobile merger.
Vodafone human resources director Matthew Brearley said the operator decided to ‘seize the moment’ and launch a targeted recruitment campaign after ‘an influx of applications’ from both Orange and T-Mobile staff ‘at all levels of both organisations’.
Vodafone’s ‘See Red’ recruitment campaign kicked off last week with the operator positioning ad vans outside the headquarters of Orange in Bristol and T-Mobile in Hatfield.
The ad vans’ hoardings showed a woman, roller brush in hand, pondering the colours orange and pink – the respective colours of Orange and T-Mobile. A slogan asked: ‘Need another option? See Red.’
The See Red campaign’s dedicated website takes a similar line. Its retail opportunities page asks: ‘So why change who you are just because your company is changing direction?’
Vodafone staff are also being encouraged to hand out See Red ‘talent spotter’ cards to likely candidates at Orange and T-Mobile stores. ‘If they spot someone giving fantastic service they can hand them a See Red card,’ said Brearley.
Brearley said the recruitment drive did not contradict Vodafone’s wave of redundancies last year, or cost-cutting announced this week.
‘The redundancies were a result of efficiencies made in some core areas. These job opportunities are in the mobile communications and internet sectors where we need new capabilities,’ Brearley added.
An Orange spokesman said: ‘It is a cheap tactic but we are not surprised.’
A T-Mobile spokesman said the joint venture would ‘attract the best people to the right roles’.