11/26/2009 10:56:00 AM
Retail staff reluctant to sell Sony Ericsson after Satio removal
Carphone Warehouse and Phones 4u staff are reluctant to sell Sony Ericsson handsets after the removal of the Satio from their stores.
Many believed the phone would help the manufacturer achieve a stronger position in the competitive consumer market in the run-up to Christmas.
However, due to software issues, sales of the Satio were suspended in both retailers late last week.
Retail staff said they were familiar with the scenario after mass returns of the Sony Ericsson C905 in 2008, when retailers were the first point of call for disappointed customers.
One Carphone staffer said: ‘The W810i was probably one of the best phones around when it first launched, and from those dizzy heights, they [Sony Ericsson] have gone downhill. A lot of people are really reluctant to sell Sony Ericsson – it has been a disaster for them.’
One senior manufacturer source said: ‘When you miss your slot you miss your slot. Even when it goes back on the shelves, salespeople won’t bother to sell it. It’s certainly a blow for them [Sony Ericsson].’
Retail staff said there were software issues with the handset that needed to be dealt with. One Phones 4u manager said: ‘We have had loads of customer issues with the Satio. The problems range from general freezing, features not working and the phone resetting itself. The handsets all need a software update and customers don’t know that.’