12/2/2009 12:36:00 PM
Virgin Media tweaks design of new stores
Virgin Media is ‘on track’ to triple its retail footprint in one year and has ‘refreshed’ some of its new stores as a result.
Shops have been redesigned with less black on the inside, while services have been repositioned so customers can ‘touch and see’ Virgin Media’s quad play offering, said Virgin Mobile chief Graeme Oxby.
The company confirmed plans to triple its retail presence in one year in June 2009. Virgin Media has already opened new stores in central Birmingham, Oxford Street in London, Plymouth, Bromley, Leeds and Leicester this year, bringing its total number to 44.
It is also introducing a new retail experience – shops without walls – or ‘retail lite’ sites. The outlets have been described as the UK’s most advanced customer-facing stores and will be set up in prominent shopping centres across the country including Meadowhall in Sheffield, the Victoria Centre in Nottingham and the Ropewalk Shopping Centre in Nuneaton.
The sales facilities offer its quad play deal of broadband, TV, fixed line and mobile.