12/7/2009 3:39:00 PM
Orange appoints new marketing agency
Orange has confirmed that marketing agency Iris has been appointed to look after its retail and marketing in the UK.
Iris, which won the contract after a three month competitive pitch, will launch a number of campaigns over the next two years.
Orange brand director, Spencer McHugh said: ‘After an extremely competitive pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing activities. They showed a real understanding of the telecoms and youth market and delivered some excellent work during the pitch process and we are excited to see more.’
Meanwhile, the operator has announced a four week promotion on Kiss 100 to promote the benefits of its volunteering scheme, Orange Rockcorps.
The scheme is a partnership between Orange and Rockcorps to encourage young people to volunteer within their local communities in exchange for concert tickets.