12/8/2009 4:36:00 PM
Samsung launches smartphone platform Bada
Samsung has launched a new smartphone platform, called Bada.
Bada, which means Ocean in Korean, is a ‘feature-rich platform’ for consumers and a complete mobile ‘ecosystem’ through a developer support programme, said Samsung.
Dr Hosoo Lee, executive vice president and head of the Media Solution Center at Samsung Electronics, said: ‘In creating Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers.
‘At the same time, Samsung Bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world.’
Samsung also launched a developer’s competition and a number of ‘developer days’.
Bada development partners include Twitter, Blockbuster Video, Capcom, EA Mobile and Gameloft.