IDC: Consumers do not understand Android operating system

IDC: Consumers do not understand Android operating system

Consumers have shown little interest in mobile phones running the Google Android software, according to research company IDC.

This is despite operators growing the market share of Google Android in Western Europe in Q3.

Market share of smartphones running Google’s Android operating system increased to 5.4% from 4.2% in Q3 in Western Europe, a key region for the market.

IDC analyst Francisco Jeronimo said: ‘Consumers steer clear of Google’s OS and sell-out is below everyone’s expectations. Consumers recognise the Google brand but still do not understand what Android is.’

Jeronimo added that the lack of devices available ‘didn’t help to raise awareness’, but expects this to change, ‘with more phones from LG, Samsung, Sony Ericsson, Motorola, and other vendors hitting the market soon’.

Global market leader Symbian, used extensively by Nokia, maintained its position as the leading operating system in Western Europe in the third quarter, with 48% of the market.

Written by Mobile Today
Mobile Today

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