12/17/2009 10:58:00 AM
Tesco Clubcard could offer discounts on iPhone
Tesco could allow its customers to use their Clubcard points to cut the price of the iPhone handset, according to CCS Insight MD Shaun Collins.
The move would lead to ‘significant price erosion’ on the device for the new segment of the market, said Collins.
He added: ‘Tesco selling the iPhone is more about offering people a different way to experience the iPhone and it will absolutely attract a new segment of people.
‘It is highly likely that Tesco will make significant offerings on the Clubcard, which could lead to major price erosion that would be driven around incentives.’