LG pulls out of Mobile World Congress 2010

LG pulls out of Mobile World Congress 2010

LG Electronics will not be exhibiting at the Mobile World Congress in February this year.

In a move which echoes Nokia’s decision last September to pull out of the MWC 2010 exhibition, LG Electronics told Mobile it will not exhibit at the event but will host a separate event at a nearby location.

Explaining its decision LG said that 2010 is a critical year for the company ‘requiring a different strategy’. The handset manufacturer added that it wants to spend more time ‘talking directly to the customers on a one-to-one basis as opposed to on a show floor.’ It also plans to build ‘stronger networks with operators, customers and partners.’

LG still plans to have a presence in the LG Pavilion where it plans to hold one-to-one meetings with ‘key customers’ during the Congress. It also plans to host a number of off-site events in Barcelona for the media and analysts.

Meanwhile Nokia has posted details of the events it will host in Barcelona at the same time as the Mobile World Congress on the 15th and 16th of February.

Nokia’s website states: ‘As an alternative to the noise and crowds at Mobile World Congress, Barcelona, invited guests can relax on comfy sofas, enjoy delicious food and drinks as they discuss the industry and network with their peers — all courtesy of Nokia.’

The event will take place just round the corner from the MWC 2010 at Once - the centre for the Spanish National Organisation for the Blind.

Nokia adds: ‘In Barcelona our goal is to create an atmosphere designed to encourage conversations among industry peers. In this comfortable setting you will relax as you learn more about Nokia solutions and services.’

Written by Mobile Today
Mobile Today


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