LG Electronics will not be exhibiting at the Mobile World Congress in February
In a move which echoes Nokia’s decision last September to pull out of the MWC 2010
exhibition, LG Electronics told Mobile it will not exhibit at the event but
will host a separate event at a nearby location.
Explaining its decision LG said
that 2010 is a critical year for the company ‘requiring a different strategy’.
The handset manufacturer added that it wants to spend more time ‘talking
directly to the customers on a one-to-one basis as opposed to on a show floor.’
It also plans to build ‘stronger networks with operators, customers and
LG still plans to have a presence in the LG Pavilion where it plans to
hold one-to-one meetings with ‘key customers’ during the Congress. It also
plans to host a number of off-site events in Barcelona for the media and analysts.
Meanwhile Nokia has posted details of the events it will host in Barcelona at the same
time as the Mobile World Congress on the 15th and 16th of
Nokia’s website states: ‘As an alternative to the noise and crowds at Mobile
World Congress, Barcelona, invited guests can relax on comfy sofas, enjoy
delicious food and drinks as they discuss the industry and network with their
peers — all courtesy of Nokia.’
The event will take place just round the corner from the MWC 2010 at Once - the
centre for the Spanish National Organisation for the Blind.
Nokia adds: ‘In Barcelona
our goal is to create an atmosphere designed to encourage conversations among
industry peers. In this comfortable setting you will relax as you learn more
about Nokia solutions and services.’